Arnav Singh Raizada

A ruthless, arrogant, sophisticated self-made man. He believes generosity, sensitivity, kindness are words invented by weak people to make their life easier. He is an extremely driven and ambitious man. Achieve success at any cost is his motto in life.

Arnav Singh Raizada:

He went to Harvard with his younger cousin Aakash to do his MBA and when he returned his aunt, Aakash's mother, gave him her jewellery for him to start business. He loves and respects his aunt a lot. Later, Mamaji and Aakash joined him and they are the three pillars who run this business.

ASR Designs:

His life revolves around business deals and negotiations. ASR Designs is his baby. He started this business from scratch and took it to this pinnacle of success. He loves his family but hates their interference in his personal life.

Arnav's Office:

Arnav is diabetic and his palette is more international than Indian. He likes mild food with continental touch. He hates spicy food and avoids all non-hygienic (read street and junk food) food like plague.

When he was 14, his father killed himself for the love of another woman and his mother committed suicide shortly after. He hates his parents so he adopted his maternal family's last name Singh Raizada. Since then, he does not believe in love or marriage.

He never had any steady girlfriend. He has a 3 dates rule. That is whoever wants to be with him, gets to go to 3 dates. After that he moves on to the next. But he is not a player. He is always brutally honest with women what he expects from them. But women still gets drawn to his animal magnetism and believes for a while that may be they are the one who can tame the beast. But so far, no one succeeded.

Well-known in the business circuit in both India and abroad, he is more popularly known as ASR. He has an explosive temper. When he is angry, his mind blocks out all reasonable thoughts. He just sees red and destroys whoever or whatever dares to cross his path. Temper combined with arrogance is the reason why Aakash is often needed to manage critical situations.

Arnav has a completely different persona when he is at home. He has a beautiful private pool just outside his bedroom in the top floor of Raizada Mansion. He has created a small garden in the corner which he tends & maintains with his own hands. All his plants are bonsais or ferns. He does not have any plants that have flowers. Who can guess that a mundane hobby like gardening is Arnav Singh Raizada's hidden passion?

Arnav's Poolside:

No one really knows who Arnav Singh Raizada truly is. He is an enigma that woman can't seem to resist.